The Rai Edit · Vol. VII Fashion · Beauty · The Occasional Opinion Mumbai — 2,100,000 readers

RAI

Est. 2019The Personal IssueNo. 042
Exclusive

Aisha Rai on building taste, not trends

Beauty

The 4-product face she actually wears

The Numbers

2.1M readers
and counting

Inside

Rate card, p.16 — advertisers index, p.12

Aisha Rai cover portrait
ISSN 2019-0042
@aisharai — all platforms
Free.Following is the cover price

Selected covers

Campaign archive · p.04–11
High street campaign
RAI
The High-Street Issue — 30 looks under ₹3k
No. 036Zara India · 4.2M reach
Beauty campaign
RAI
The Skin Issue — barefaced, unretouched
No. 037Nykaa · 6.8M reach
Eyewear campaign
RAI
The Golden Hour Issue — eyewear, three ways
No. 038Ray-Ban · 3.1M reach
Couture campaign
RAI
The Couture Issue — Sabyasachi, up close
No. 039Sabyasachi · 9.4M reach
Denim campaign
RAI
The Denim Issue — one jean, seven days
No. 040Levi's · 5.5M reach
Fragrance campaign
RAI
The Fragrance Issue — what memory smells like
No. 041Forest Essentials · 2.9M reach

Circulation figures

Audited monthly · p.12
0M
Readers across platforms
0%
Engagement rate — 4× category avg.
0%
Audience aged 18–34, urban India
0+
Brand campaigns delivered

— Reader figures verified across Instagram, YouTube & the Sunday newsletter, June 2026.

Advertisers index

Brands on file · p.14
Nykaa3 campaigns
Sabyasachicouture week
Levi'sdenim series
Ray-Bansummer '25
Forest Essentialsfragrance
Zara Indiahigh street
Tanishqfestive edit
The Body Shopskin diaries
H&Mconscious line
Kama Ayurvedarituals

The rate card

Advertise in Rai · p.16
Single placement

Full Page

from ₹85,000
  • 1 dedicated reel or static post
  • Concept, styling & production
  • 2 story frames with link
  • 30-day usage rights
Book placement
Most booked Campaign

The Spread

from ₹2,40,000
  • 3 reels + 1 carousel across 4 weeks
  • Full creative direction
  • Newsletter feature — 180k opens
  • 90-day usage + paid amplification
Book campaign
Ambassador

Cover Story

on request
  • Quarterly always-on partnership
  • Event & launch appearances
  • Co-created capsule editorial
  • First-refusal category exclusivity
Enquire

Letters to the editor

From the brand desk · p.20

Aisha delivered a sell-through we usually see from television. The fragrance edit sold out in eleven days.

Priya N. · Brand Lead, Forest Essentials

Working with her is like hiring a creative director, a stylist and a media buyer in one person.

Rahul M. · Marketing Head, Nykaa

Every frame arrived on brief, on time, and better than the brief. We renewed before the campaign ended.

Sneha K. · Partnerships, Levi's India
Advertising enquiries

Reserve the next issue

Campaign slots are commissioned six weeks out and one category per issue. Tell us the brand, the brief and the month.