Funnel Reporting & Attribution know which channel actually closed the deal
Last-click attribution is the reason most marketing teams underfund the channels that actually drive revenue. Brand search gets credit. Display, content, and top-of-funnel social get nothing — even when they did the heavy lifting. We build funnel + attribution systems that follow the customer across every touchpoint, from first impression to closed-won, and credit channels based on actual influence, not just last-touch.
Our work covers four layers: capture (server-side tagging, CAPI, Enhanced Conversions to recover iOS-14 losses), modeling (linear, time-decay, position-based, data-driven), reporting (channel ROI, audience cohort performance, content path analysis), and CRM-revenue tie-back (so you measure on closed-won, not lead volume).
Is funnel & attribution the right move?
Good fit
- Teams that need trustworthy dashboards across multiple tools
- Founders tired of manual spreadsheet reporting
- Last-click attribution overrating brand search and direct
- Marketing reporting based on platform-reported conversions (inflated)
Not the right fit
- You only need a one-off opinion with no implementation owner
- You are not ready to share access, context, or decision feedback during the project
Common problems we fix
Built to solve a specific business problem, not just deliver a task.
The engagement is scoped around the outcome, the operating workflow, and the proof needed to judge whether it worked.
What you get
The page is scoped around tangible outputs, not vague consulting hours.
What happens after you enquire
A short, visible delivery path keeps the work moving and gives you clear approval points.
Audit the current state
We review what exists today, where it is leaking value, and what should be fixed first.
Lock the working plan
You get a concrete scope, timeline, success metrics, and owner before execution starts.
Build and review
We execute in short approval loops so copy, design, tracking, and delivery stay aligned.
Launch and measure
The final work ships with tracking, documentation, and next-step recommendations.
Bizeract versus the usual alternatives
Use this to decide whether this needs a full operating partner or a narrower execution resource.
Want a plan tailored to your situation? Let's talk specifics.
Free 20-minute call. We will review your current setup, flag what is broken, and share what we would do first. No slides, no pitch deck.
Book ConsultationQuestions about funnel & attribution
Depends on your sales cycle. Sub-30-day: linear or time-decay. 30–90 day: position-based. Long enterprise cycles: data-driven (needs volume). We pick on discovery and test multiple in parallel.
Yes. Server-side tagging + Meta CAPI + Google Enhanced Conversions usually recovers 25–40% of lost signal. We wire them in and validate against ground-truth (CRM revenue).
Offline conversion upload to Google + Meta. We sync closed-won from your CRM back to the ad platforms so they learn on revenue, not just leads.
For multi-touch with CRM data, yes — BigQuery / Snowflake / Postgres. Light setups can run on Looker Studio + native connectors. We will scope on discovery.
4–6 weeks for full attribution including server-side tagging, warehouse, and model. Light setup (server-side + dashboard, no warehouse) in 2–3 weeks.
Let's talk about your business.
Tell us what you're working on and where you want to go. We'll put together a plan. No obligation, no sales pitch.
- Free 30-minute call
- A plan built around your goals
- No obligation, no pressure
- Your own account manager