Funnel Reporting & Attribution know which channel actually closed the deal
Last-click attribution is the reason most marketing teams underfund the channels that actually drive revenue. Brand search gets credit. Display, content, and top-of-funnel social get nothing — even when they did the heavy lifting. We build funnel + attribution systems that follow the customer across every touchpoint, from first impression to closed-won, and credit channels based on actual influence, not just last-touch.
Our work covers four layers: capture (server-side tagging, CAPI, Enhanced Conversions to recover iOS-14 losses), modeling (linear, time-decay, position-based, data-driven), reporting (channel ROI, audience cohort performance, content path analysis), and CRM-revenue tie-back (so you measure on closed-won, not lead volume).
Common problems we fix
- Last-click attribution overrating brand search and direct
- Marketing reporting based on platform-reported conversions (inflated)
- No view of multi-touch path to conversion
- Different teams using different attribution models — endless debates
- iOS 14 dropped 30% of conversion signal and nobody fixed it
What you get
- Server-side tagging (sGTM) deployment for resilient signal capture
- Meta CAPI + Google Enhanced Conversions configured properly
- CRM revenue tied to original source via lead_id / email join
- Multi-touch attribution models: linear, time-decay, position-based, data-driven
- Funnel analytics: top-of-funnel → MQL → SQL → won, with stage conversion
- Cohort-based ROAS (revenue from a cohort over 30 / 60 / 90 days)
- Content path analysis (which page sequences correlate with conversion)
- Attribution model comparison view — see how channel credit shifts
- Documentation: model logic, data lineage, refresh cadence
Want a plan tailored to your situation? Let's talk specifics.
Free 20-minute call. We will review your current setup, flag what is broken, and share what we would do first. No slides, no pitch deck.
Book ConsultationQuestions about funnel & attribution
Depends on your sales cycle. Sub-30-day: linear or time-decay. 30–90 day: position-based. Long enterprise cycles: data-driven (needs volume). We pick on discovery and test multiple in parallel.
Yes. Server-side tagging + Meta CAPI + Google Enhanced Conversions usually recovers 25–40% of lost signal. We wire them in and validate against ground-truth (CRM revenue).
Offline conversion upload to Google + Meta. We sync closed-won from your CRM back to the ad platforms so they learn on revenue, not just leads.
For multi-touch with CRM data, yes — BigQuery / Snowflake / Postgres. Light setups can run on Looker Studio + native connectors. We will scope on discovery.
4–6 weeks for full attribution including server-side tagging, warehouse, and model. Light setup (server-side + dashboard, no warehouse) in 2–3 weeks.
Let's talk about your business.
Tell us what you're working on and where you want to go. We'll put together a plan. No obligation, no sales pitch.
- Free 30-minute call
- A plan built around your goals
- No obligation, no pressure
- Your own account manager