Custom Dashboards & Data Pipelines for Smarter Decisions
We build dashboards on Tableau, Power BI, Google Analytics, and Metabase that update in real time. You always know what's working, what's not, and where to put your money.
If you can't answer 'what's our CAC by channel this month?' in under 30 seconds, you're making decisions on vibes. We build dashboards that pull from every tool your business runs on — ad platforms, CRM, billing, support, warehouse — into a single screen where the numbers update in real time and the definitions are consistent across the team.
Our specialty is the boring, unsexy work that actually makes dashboards trustworthy: the warehouse and ETL layer underneath. Most 'dashboards' you see in companies are Google Sheets pulled together by an analyst every Friday. That breaks the moment someone is on leave. We build proper data pipelines on BigQuery, Snowflake or Postgres with dbt for transformation, so the numbers are always fresh and always reconcile.
On top of that layer, we build for whatever tool your team prefers — Tableau, Power BI, Looker Studio, or open-source Metabase. There's no 'best' BI tool; there's only the one your team actually opens. We help you pick based on budget, technical fluency, and what data sources you're unifying.
Why flying blind costs more than you think
The companies that grow fastest are the ones who know their numbers cold. When you can see CAC rising two weeks before your finance team can, you cut that channel before it eats the quarter. When you can see which cohort has the highest LTV, you double down on acquiring more like them. Dashboards aren't a nice-to-have — they're the feedback loop that lets every other investment you make compound.
Without good data infrastructure, strategy is guesswork. Your CEO builds decks from stale Excel files. Your marketing team argues about attribution. Your ops team misses a stockout because the alert never fired. Every week without dashboards is another week those decisions get made with incomplete information.
Dashboards that are backed by governed data, not fragile spreadsheets.
We define the metrics, connect the sources, model the data, and ship dashboards your team can trust in recurring decisions.
Who gets the most value from this
Good fit
- Teams arguing over which number is correct
- Founders who need CAC, LTV, revenue, and ops metrics in one place
- Marketing teams reconciling ad platforms with CRM data
- Companies ready to move past manual weekly spreadsheets
Not the right fit
- Teams that only need a one-off spreadsheet report
- Businesses without enough consistent source data to automate yet
How we build your data stack
Clear stages, explicit approvals, and no handoff gaps.
Define the questions
We start from the metrics your leadership actually needs to see (not a wishlist of every chart). Typically 15–30 KPIs across revenue, marketing, ops and product. Everything else gets built on top of this list.
Connect the sources
Ad platforms, CRM, billing, support, product events — we map every source and pick the right ingestion tool (Fivetran, Airbyte, custom scripts) based on volume and freshness needs.
Model the data
Raw data is messy. We use dbt to build clean, tested, documented models in your warehouse so every dashboard queries the same source of truth. No more 'which number is right?' debates.
Build the dashboards
Executive summary for leadership, operational drill-downs for each team. Built in the BI tool your team will actually use. We train everyone on how to read and extend them.
Monitor & iterate
Dashboards rot. KPIs change. We offer monthly review calls to add new metrics, retire unused ones, and alert on anomalies in the data.
What you get
Every engagement ships with these as standard. Custom scope only ever adds to this list, never subtracts.
Which route makes sense?
Use this as a quick way to decide whether you need a full partner, a narrow execution resource, or a self-serve option.
MIS Dashboards
Dashboards that pull data from multiple departments into one view. Track revenue, expenses, headcount, and KPIs in real time.
Marketing Dashboards
One dashboard pulling from Google Ads, Meta Ads, email tools, and your CRM. See CAC, ROAS, LTV, and funnel numbers at a glance.
See Marketing DashboardsExecutive Dashboard Creation
Board-ready dashboards with high-level KPIs, trend lines, and drill-down views. Built for leadership and quick decision-making.
See Executive Dashboard CreationFunnel Reporting & Attribution
Multi-touch attribution and funnel analytics. First-click, last-click, linear, and data-driven models that show exactly which channels bring in conversions.
See Funnel Reporting & AttributionTableau Dashboard
Custom Tableau dashboards with interactive filters, parameters, and calculated fields. Includes Server/Cloud deployment and user training.
See Tableau DashboardPower BI Dashboard
Power BI dashboards with DAX measures, Power Query transformations, and row-level security. Works well with the rest of the Microsoft stack.
See Power BI DashboardGoogle Analytics Dashboard
GA4 setup, custom reports, Looker Studio dashboards, and conversion tracking. E-commerce tracking, event config, and audience segmentation.
See Google Analytics DashboardMetabase Dashboard
Open-source Metabase dashboards connected straight to your database. SQL queries, scheduled reports, and self-serve analytics for your team.
See Metabase DashboardFull Stack Analytics Dashboard
The whole data stack: warehouse (BigQuery, Snowflake), ETL pipelines, transformation layer (dbt), and visualization on top. Everything connected.
See Full Stack Analytics DashboardCommon questions answered up front
If yours isn't here, book a free consultation and we'll walk through your specific situation.
Depends on team and budget. Power BI is the cheapest if you already pay for Microsoft 365. Tableau is the strongest for ad-hoc exploration but licenses are expensive. Looker Studio is free and great for marketing dashboards. Metabase is the best open-source option if you have an in-house engineer and want self-hosting. We'll recommend one after seeing your stack.
If you're pulling data from more than 3 sources, yes. Tools like BigQuery and Snowflake have usage-based pricing that starts around ₹5,000–20,000/month for a small business. Without a warehouse, every dashboard connects directly to source systems, which is slow, fragile, and blows up the API rate limits on your ad platforms.
A scoped executive dashboard covering 10–15 metrics from 3–5 sources: 4–6 weeks. A full-stack build with warehouse, dbt modelling and 4–5 team dashboards: 2–3 months. We ship a working exec dashboard in week 2 so leadership has something to look at while we're still building the full stack.
GA4 is good for web behaviour analytics but poor at pulling in CRM, billing, ad-spend or support data. If all you need is 'how did my website perform?', GA4 is enough. If you need 'what's our blended CAC and LTV by segment?', GA4 is one source of many and you need a real warehouse.
Yes — dashboard cleanup is one of our most common projects. Typical issues: numbers don't reconcile across dashboards, refreshes are slow, filters behave unexpectedly, nobody remembers who built it. We audit, document, fix and add ownership so it doesn't fall apart again.
Multi-touch attribution is genuinely hard post-iOS 14 and we're honest about it. We build data-driven, time-decay and position-based models in your warehouse so you can triangulate — not a single 'true' number, but a range that lets you make confident budget decisions. For most SMBs, a solid last-non-direct-click + first-click combo is 80% of the value of fancier models.
Yes — most clients move to a monthly retainer after launch for new metrics, data model changes, and anomaly investigation. Starts at very affordable rates for light support, scales up based on volume.
You can't grow what you can't measure. Let's fix that.
Book a free data audit. We'll look at your current setup and show you what you're missing.
Book ConsultationLet's talk about your business.
Tell us what you're working on and where you want to go. We'll put together a plan. No obligation, no sales pitch.
- Free 30-minute call
- A plan built around your goals
- No obligation, no pressure
- Your own account manager