Google Analytics 4 Setup & Dashboards so the data you ship decisions on is actually correct
Most GA4 properties we audit have 30–60% of conversions misfiring — duplicate events, missing parameters, broken e-commerce data layer, or sessions stitching incorrectly. The team makes decisions on numbers that are wrong by 30%, and nobody knows. We rebuild GA4 properly: clean event taxonomy, validated data layer, conversion tracking that matches CRM, and Looker Studio dashboards that surface the metrics your team actually needs.
We migrate Universal Analytics properties (deprecated since July 2023) without losing historical context, set up GA4 from scratch for new sites, configure GA4 + GTM + server-side tagging for resilient tracking, and build Looker Studio dashboards that pull from GA4 + Search Console + Google Ads in one place. Output: trustable analytics, dashboards your CMO actually opens, and documentation so future hires can extend it.
Common problems we fix
- GA4 conversions 30%+ off from CRM closed-won numbers
- Universal Analytics still lingering — historical data unmigrated
- E-commerce events firing duplicates or missing parameters
- Cross-domain tracking broken — sessions split incorrectly
- Looker Studio reports refreshing slowly or hitting connector limits
What you get
- GA4 audit — events, parameters, conversion goals, data quality
- GA4 setup or rebuild with clean event taxonomy
- GTM container build with server-side tagging where needed
- E-commerce data-layer (purchase, add_to_cart, view_item, begin_checkout) validated
- Cross-domain + subdomain tracking configured
- Looker Studio dashboards: traffic, conversions, content, e-commerce, paid
- BigQuery export setup for raw event-level data and SQL analysis
- UTM convention rolled out across paid + email + organic
- Documentation: event dictionary, conversion goals, dashboard definitions
Want a plan tailored to your situation? Let's talk specifics.
Free 20-minute call. We will review your current setup, flag what is broken, and share what we would do first. No slides, no pitch deck.
Book ConsultationQuestions about google analytics dashboard
Yes. We export historical UA data to BigQuery / sheets for archival, then build GA4 with cleaner event taxonomy. UA history stays accessible for year-over-year comparisons.
Both. GA4 is the analytics product. Server-side GTM is the transport layer that recovers iOS-14 signal loss and bypasses adblockers. We deploy together.
Yes, but it is a different model — event-based, not session-based. The mental model takes adjustment. Our dashboards include "UA-equivalent" views to ease the transition.
Looker Studio (free) is enough for most SMBs. Looker Studio Pro adds version history + team management — worth ₹6,000/mo only at 10+ user teams. Looker (the BI platform) is overkill for most.
Yes. Native connectors. We unify GA4 + Google Ads + Search Console + Meta + LinkedIn into one Looker Studio dashboard for marketing leadership.
Let's talk about your business.
Tell us what you're working on and where you want to go. We'll put together a plan. No obligation, no sales pitch.
- Free 30-minute call
- A plan built around your goals
- No obligation, no pressure
- Your own account manager