Marketing Dashboards CAC, ROAS, LTV in one place — across every channel
Most marketing teams run their reporting in 9 different tabs — Google Ads, Meta, LinkedIn, GA4, email tool, CRM, Search Console, Excel, and Slack. Numbers contradict, attribution is unclear, and by the time the marketing manager assembles a report for the founder it is already a week stale. We build marketing dashboards that unify every channel into a single live view of CAC, ROAS, LTV, funnel conversion, and channel mix.
Stack defaults to Looker Studio (free, fast to build, fine for most SMBs) or Power BI / Metabase when more depth is needed. We connect Google Ads + Meta + LinkedIn + GA4 + your CRM + email tool through native connectors or via Supermetrics / Funnel.io / Improvado depending on volume. Output: a board-ready marketing scorecard, a daily ops dashboard for the marketing manager, and a deep-dive view for the analyst.
Common problems we fix
- Channel-level numbers do not match aggregate dashboards
- No view of CAC by channel, audience, or campaign
- LTV calculation done quarterly in Excel, never tied to acquisition
- Attribution stuck on last-click — undervaluing top-of-funnel
- CMO or founder asking "where is the budget going?" and you cannot answer fast
What you get
- Connectors for Google Ads, Meta Ads, LinkedIn Ads, GA4, Search Console
- CRM connection (HubSpot, Salesforce, Zoho, GoHighLevel) with revenue tied to source
- Email tool connection (Klaviyo, Mailchimp, ActiveCampaign, HubSpot)
- Daily-refresh CAC, ROAS, LTV, blended ROAS dashboard
- Funnel + cohort view (acquisition → activation → revenue → retention)
- UTM convention rollout so source attribution stays clean
- Multi-touch attribution model (linear, time-decay, position-based, data-driven)
- Three-tier view: CMO scorecard, ops dashboard, analyst deep-dive
- Monthly automated PDF/email summary for leadership
Want a plan tailored to your situation? Let's talk specifics.
Free 20-minute call. We will review your current setup, flag what is broken, and share what we would do first. No slides, no pitch deck.
Book ConsultationQuestions about marketing dashboards
Looker Studio for cost-conscious SMBs — connectors are good enough for most. Power BI if you are on Microsoft and want more depth. Tableau when analyst depth is critical and budget allows.
Yes, that is usually month-1 work. UTM convention, audit of existing campaigns, retroactive cleanup where possible. Without clean UTMs, source attribution is guesswork.
Yes. We pipe ad-platform data + CRM closed-won data into the warehouse, join on lead_id / email, and build CAC by channel + LTV by source cohort.
Offline conversion upload to Google Ads + Meta CAPI lets the platforms learn on closed-won, not just leads. We set this up.
Server-side tagging (sGTM), CAPI for Meta, Enhanced Conversions for Google, and CRM-revenue reconciliation. Most clients recover 25–40% of lost attribution.
Let's talk about your business.
Tell us what you're working on and where you want to go. We'll put together a plan. No obligation, no sales pitch.
- Free 30-minute call
- A plan built around your goals
- No obligation, no pressure
- Your own account manager