Marketing Dashboards

Marketing Dashboards CAC, ROAS, LTV in one place — across every channel

Most marketing teams run their reporting in 9 different tabs — Google Ads, Meta, LinkedIn, GA4, email tool, CRM, Search Console, Excel, and Slack. Numbers contradict, attribution is unclear, and by the time the marketing manager assembles a report for the founder it is already a week stale. We build marketing dashboards that unify every channel into a single live view of CAC, ROAS, LTV, funnel conversion, and channel mix.

Stack defaults to Looker Studio (free, fast to build, fine for most SMBs) or Power BI / Metabase when more depth is needed. We connect Google Ads + Meta + LinkedIn + GA4 + your CRM + email tool through native connectors or via Supermetrics / Funnel.io / Improvado depending on volume. Output: a board-ready marketing scorecard, a daily ops dashboard for the marketing manager, and a deep-dive view for the analyst.

Fixed quoteShared after discovery
Clear phasesTimeline agreed before work starts
AnalyticsSpecialist service under one Bizeract team
Fit check

Is marketing dashboards the right move?

Good fit

  • Teams that need trustworthy dashboards across multiple tools
  • Founders tired of manual spreadsheet reporting
  • Channel-level numbers do not match aggregate dashboards
  • No view of CAC by channel, audience, or campaign

Not the right fit

  • You only need a one-off opinion with no implementation owner
  • You are not ready to share access, context, or decision feedback during the project
Problems

Common problems we fix

Channel-level numbers do not match aggregate dashboards
No view of CAC by channel, audience, or campaign
LTV calculation done quarterly in Excel, never tied to acquisition
Attribution stuck on last-click — undervaluing top-of-funnel
CMO or founder asking "where is the budget going?" and you cannot answer fast
Operating proof

Built to solve a specific business problem, not just deliver a task.

The engagement is scoped around the outcome, the operating workflow, and the proof needed to judge whether it worked.

FixedScope before work starts
4 stagesAudit to launch
1 ownerFrom plan to handover
Metric definitions
Source data mapped
Team training included
Deliverables

What you get

The page is scoped around tangible outputs, not vague consulting hours.

Connectors for Google Ads, Meta Ads, LinkedIn Ads, GA4, Search Console
CRM connection (HubSpot, Salesforce, Zoho, GoHighLevel) with revenue tied to source
Email tool connection (Klaviyo, Mailchimp, ActiveCampaign, HubSpot)
Daily-refresh CAC, ROAS, LTV, blended ROAS dashboard
Funnel + cohort view (acquisition → activation → revenue → retention)
UTM convention rollout so source attribution stays clean
Multi-touch attribution model (linear, time-decay, position-based, data-driven)
Three-tier view: CMO scorecard, ops dashboard, analyst deep-dive
Monthly automated PDF/email summary for leadership
Workflow

What happens after you enquire

A short, visible delivery path keeps the work moving and gives you clear approval points.

01

Audit the current state

We review what exists today, where it is leaking value, and what should be fixed first.

02

Lock the working plan

You get a concrete scope, timeline, success metrics, and owner before execution starts.

03

Build and review

We execute in short approval loops so copy, design, tracking, and delivery stay aligned.

04

Launch and measure

The final work ships with tracking, documentation, and next-step recommendations.

Comparison

Bizeract versus the usual alternatives

Use this to decide whether this needs a full operating partner or a narrower execution resource.

Option
Best for
Trade-off
Bizeract
Strategy, build, tracking, and handover in one accountable workflow
Best when this page or channel needs to produce measurable business outcomes
Freelancer
Narrow execution on a defined task
Useful for small fixes, but you own strategy, QA, and follow-through
Large agency
Broad capacity and many specialists
Often slower, more expensive, and less direct for focused service work

Want a plan tailored to your situation? Let's talk specifics.

Free 20-minute call. We will review your current setup, flag what is broken, and share what we would do first. No slides, no pitch deck.

Book Consultation
Marketing Dashboards FAQ

Questions about marketing dashboards

Looker Studio for cost-conscious SMBs — connectors are good enough for most. Power BI if you are on Microsoft and want more depth. Tableau when analyst depth is critical and budget allows.

Yes, that is usually month-1 work. UTM convention, audit of existing campaigns, retroactive cleanup where possible. Without clean UTMs, source attribution is guesswork.

Yes. We pipe ad-platform data + CRM closed-won data into the warehouse, join on lead_id / email, and build CAC by channel + LTV by source cohort.

Offline conversion upload to Google Ads + Meta CAPI lets the platforms learn on closed-won, not just leads. We set this up.

Server-side tagging (sGTM), CAPI for Meta, Enhanced Conversions for Google, and CRM-revenue reconciliation. Most clients recover 25–40% of lost attribution.

Let's Talk

Let's talk about your business.

Tell us what you're working on and where you want to go. We'll put together a plan. No obligation, no sales pitch.

  • Free 30-minute call
  • A plan built around your goals
  • No obligation, no pressure
  • Your own account manager

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