LinkedIn Ads Management for B2B pipelines, not vanity impressions
LinkedIn Ads is the most expensive paid channel in India per click — and the most under-optimized. Most B2B accounts run a single campaign with broad job-title targeting, send traffic to a homepage, and wonder why CPL is ₹8,000. We run LinkedIn the way ABM-led B2B teams should: tight ICP segmentation, message-matched creative per persona, lead-gen forms with the right friction, and retargeting tied to your CRM.
Our LinkedIn programs are built for B2B SaaS, enterprise services, recruiting firms, and high-ticket consultancies — anywhere the deal size justifies a CPL of ₹2,000–₹6,000. Typical month-1 wins: re-segment campaigns by job-function + seniority + company-size combos, swap homepage traffic for dedicated ABM landing pages, and wire LinkedIn lead-form data into your CRM with proper UTM attribution.
Common problems we fix
- CPL above ₹8,000 with no clear path down
- Sending all traffic to homepage — losing the message-match
- Lead Gen Forms not connected to your CRM (data dies in LinkedIn)
- ABM list not segmented — broadcasting same creative to CMOs and analysts
- Cannot show pipeline contribution to leadership — only impressions and clicks
What you get
- ICP audit + Matched-Audience setup (company list, job-function, seniority)
- ABM campaign architecture — different creative + offer per persona segment
- Lead Gen Forms wired to HubSpot / Salesforce / Zoho with full UTM tracking
- Sponsored Content + Document Ads + Conversation Ads tested per audience
- Dedicated ABM landing pages (not your homepage) for paid traffic
- Retargeting tiers: site visitors, video watchers, lead-form openers
- Pipeline reporting that ties spend → MQL → SQL → opportunity
- Monthly strategy call with senior B2B marketer (not an AM)
Want a plan tailored to your situation? Let's talk specifics.
Free 20-minute call. We will review your current setup, flag what is broken, and share what we would do first. No slides, no pitch deck.
Book ConsultationQuestions about linkedin ads management
₹2 L / month is the realistic floor. LinkedIn CPMs are 4–6× Meta in India, so smaller budgets do not produce statistically meaningful learnings.
Yes. We can pull and clean target-account lists (Apollo, ZoomInfo, LinkedIn Sales Nav) and upload them as Matched Audiences. Or use your existing list.
Only if the deal size is ₹50,000+ and the buyer uses LinkedIn. Below that, Meta or Google usually has better unit economics.
Sponsored Content (image, video, carousel), Document Ads (slide carousels — high-performing in B2B right now), and Conversation Ads. Concept + copy + design included.
CRM integration with closed-loop attribution. We tag every lead with source campaign + creative, then track through MQL → SQL → opportunity → closed-won so you see actual ROI, not just CPL.
Let's talk about your business.
Tell us what you're working on and where you want to go. We'll put together a plan. No obligation, no sales pitch.
- Free 30-minute call
- A plan built around your goals
- No obligation, no pressure
- Your own account manager