Landing Page Conversion Estimator
Forecast conversions, revenue, and CAC from a paid traffic plan
Enter ad budget, CPC, landing-page conversion rate, AOV — get visitors, conversions, revenue, ROAS, and CAC. Run scenarios for paid Google/Meta campaigns.
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What is a Landing Page Conversion Estimator?
Before launching a paid campaign, you need to know whether the unit economics work. ₹1L budget at ₹50 CPC gets 2,000 visitors. At 2% conversion that's 40 customers. If your AOV is ₹3,000, revenue = ₹1.2L, ROAS = 1.2× — barely break-even on ad spend, before product cost. The math takes 30 seconds and saves wasted launches.
This estimator runs that math for you. Type the four numbers — budget, CPC, conversion rate, AOV — and see visitors, conversions, revenue, ROAS, and CAC. Tweak conversion rate or CPC to see how sensitive the campaign is to landing-page performance vs. traffic quality.
Use it for go/no-go decisions before launch, scenario planning ("what if my CVR drops 30%?"), and post-launch reconciliation against actuals. The discipline of running these numbers before and after every campaign separates the teams that grow profitably from those that burn cash.
Why use this Landing Page Conversion Estimator
Built for Indians, by Indians. Every number, every formula, every slab — tuned to FY 2026-27 reality.
Full unit economics
Visitors, conversions, revenue, ROAS, CAC — all surfaced from 4 inputs.
Scenario testing
Run pessimistic/realistic/optimistic versions and find the breakeven CVR.
CAC ceiling check
See if your forecast CAC clears your LTV/3 or LTV/5 ceiling.
Browser-only
No data leaves the page. Use for sensitive campaign forecasts.
Using the Landing Page Conversion Estimator in 4 steps
No onboarding, no signup. Answer three fields and the numbers update live.
Set ad budget
Total spend for the campaign — daily × duration, or one-shot launch.
Enter CPC
Pull from Keyword Planner (Google) or Meta Ad Library benchmarks. Indian B2B SaaS: ₹40-150. D2C: ₹15-60.
Set landing-page CVR
From your existing analytics. New page? Use industry benchmark: 2% (e-commerce), 3-5% (B2B), 5-10% (lead-gen forms).
Add AOV
Average order value or first-month revenue per customer. Calculator returns ROAS, CAC, breakeven CVR.
Tips to get the most out of it
For new landing pages with no historic CVR, start with a conservative 1.5-2% assumption. New traffic + cold audience usually under-converts vs. brand-aware traffic.
Cap your CAC at LTV ÷ 3. For SaaS with annual contract: LTV = ARR × gross margin × avg years retained. ₹120K LTV → CAC ceiling ₹40K.
Run the calculator with 3 CVR scenarios: 50% of expected, expected, 150% of expected. Decide the budget based on the pessimistic case clearing minimum ROAS.
For Meta Ads, expect higher CTR but often lower-quality traffic — discount CVR by 30-50% vs Google Search baseline.
Real-world scenarios
How Indians actually use this estimator — concrete inputs, concrete outcomes.
B2B SaaS launch
SaaS plans ₹2L launch budget. CPC ₹80, expected CVR 4%, AOV ₹6K. Estimator: 2,500 visitors, 100 conversions, revenue ₹6L, ROAS 3×, CAC ₹2K. Green light.
D2C apparel test
D2C tests Meta Ads with ₹50K. CPC ₹25, CVR 1.8%, AOV ₹1,400. Estimator: 2,000 visitors, 36 orders, revenue ₹50,400. ROAS 1× — breakeven on ads, loses on product cost. Pass.
EdTech webinar funnel
EdTech wants 500 webinar signups. Plans ₹1L Google Ads at ₹40 CPC. Reverse-calculates: needs CVR ≥ 20%. Current page is 12% — must improve before campaign launches, or rethink budget.
Frequently Asked Questions
Still have a question? Our team replies within a business day.
Use industry benchmarks: e-commerce 1.5-2.5%, B2B SaaS lead-gen 3-5%, B2C lead-gen 4-8%. Tier 2/3 Indian audiences often convert lower than urban; discount by 20%.
No. It models direct-response paid traffic. Retargeting typically lifts blended CVR by 20-40% but adds spend. Run separately for retargeting forecasts.
ROAS = revenue / ad spend. ROI = (revenue − cost) / cost. ROAS doesn't account for product cost, taxes, or operational overhead. Always check ROI separately if margin is thin.
Google Keyword Planner (free) gives Search CPC range. Meta Ad Library shows competitor ad volume. SEMrush or Ahrefs gives SERP CPC. For India, expect 10-30% lower CPC than US/EU but higher CTR.
Brand search has CVR 8-15× higher than non-brand. Don't lump it in — segment branded vs non-branded campaigns and forecast each separately.
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