Automated Alerts & Notifications so the right person hears the right thing in time to act
Most teams find out about big problems too late — a metric tanked yesterday, a high-value order shipped without a check, a customer reply sat for 18 hours. The fix is not more dashboards (nobody opens them at midnight) but targeted notifications that fire when something actually needs human attention. We build alert systems that watch your data and operations 24/7 and ping the right person on the right channel only when action is required.
Our work covers four alert types: threshold alerts (revenue drop, error spike, inventory low), event alerts (big order, VIP signup, churn risk), schedule alerts (daily digest, weekly summary), and escalation chains (if no acknowledgement in 30 min, escalate to manager). We deliver across Slack, email, SMS, WhatsApp, and PagerDuty — with anti-spam logic so you don't train your team to ignore alerts.
Common problems we fix
- Big problems discovered the next morning instead of in real time
- Sales team missing high-value leads because alerts are buried in inbox
- Alert fatigue — too many notifications, team mutes them all
- No escalation when on-call ignores a critical alert
- Daily / weekly digests built by hand every morning
What you get
- Alert inventory — what should fire, to whom, on what channel, when
- Threshold alerts: revenue drop, conversion drop, error spike, inventory low
- Event alerts: big order, VIP signup, contract value over X, churn risk
- Schedule alerts: daily digest, weekly summary, monthly recap
- Escalation chains: if not acknowledged, ping manager / on-call
- Multi-channel delivery: Slack, email, SMS, WhatsApp, PagerDuty
- Anti-spam logic — dedup, rate-limit, smart batching
- Acknowledgement tracking and post-incident logs
- Documentation: alert catalog, owners, escalation tree
Want a plan tailored to your situation? Let's talk specifics.
Free 20-minute call. We will review your current setup, flag what is broken, and share what we would do first. No slides, no pitch deck.
Book ConsultationQuestions about auto notifications
Two principles: only alert on action-required events (not everything that changes), and rate-limit + dedup at the alerting layer. We tune thresholds with you for 2–3 weeks post-launch to get the signal-to-noise right.
Channel by urgency. Real-time critical → Slack + SMS / PagerDuty. Important but not urgent → Slack. Informational → email digest. We map per alert type.
Yes. SQL-based alerts on Postgres / MySQL / BigQuery. Application metrics via Datadog / Grafana / Sentry hooks. Or custom polling scripts if needed.
PagerDuty / Opsgenie integration for proper on-call rotations. Or a lightweight Slack-based escalation if you don't want a paid on-call tool.
Monitoring tools (Datadog / Sentry / New Relic) cover infra. We cover business + ops alerts — revenue, orders, leads, customer health, inventory. The two layers complement each other.
Let's talk about your business.
Tell us what you're working on and where you want to go. We'll put together a plan. No obligation, no sales pitch.
- Free 30-minute call
- A plan built around your goals
- No obligation, no pressure
- Your own account manager