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Ads Campaign Audits

Paid Ads Campaign Audit find every leak before you spend another rupee

Most paid ad accounts have 3–5 fixable issues costing 20–40% of budget. We know this because we audit accounts before every new engagement — and the same problems appear regardless of account size: broken conversion tracking inflating reported results, broad-match keywords eating budget on irrelevant intent, creative fatigue running unnoticed, and bid strategies optimising toward the wrong event. Our audits surface all of these in a single written report with a prioritized fix list.

Our campaign audits are one-time, fixed-fee engagements with no retainer required. You can take the audit report and fix it yourself, hand it to your in-house team, or roll into a management retainer with us. We cover Google Ads (Search, Shopping, PMax, YouTube), Meta Ads (Facebook + Instagram), LinkedIn Ads, and TikTok Ads — individually or as a multi-platform audit.

Fixed quoteShared after discovery
Clear phasesTimeline agreed before work starts
MarketingSpecialist service under one Bizeract team
Fit check

Is ads campaign audit the right move?

Good fit

  • Businesses spending on acquisition but unclear on CAC
  • Teams that need channel strategy, creative testing, and conversion tracking in one rhythm
  • Conversion tracking reporting numbers that don't match Shopify or CRM
  • Spend growing but no clear view of what is and isn't working

Not the right fit

  • You only need a one-off opinion with no implementation owner
  • You are not ready to share access, context, or decision feedback during the project
Problems

Common problems we fix

Conversion tracking reporting numbers that don't match Shopify or CRM
Spend growing but no clear view of what is and isn't working
New agency or in-house marketer who wants an independent second opinion
Scaling spend but seeing CAC rise instead of fall
Preparing for a board or investor review and need accurate channel performance
Operating proof

Built to solve a specific business problem, not just deliver a task.

The engagement is scoped around the outcome, the operating workflow, and the proof needed to judge whether it worked.

FixedScope before work starts
4 stagesAudit to launch
1 ownerFrom plan to handover
Tracking checked first
Weekly optimization
CAC-led decisions
Deliverables

What you get

The page is scoped around tangible outputs, not vague consulting hours.

Full account access review: campaign structure, ad groups, targeting, bidding
Conversion tracking audit: pixel, CAPI, events, attribution window, deduplication
Creative performance analysis: CTR, hook rate, fatigue indicators per asset
Audience audit: overlap, exclusion gaps, lookalike source quality
Bid strategy assessment: whether targets match actual business CAC ceiling
Landing page review: message-match, load speed, CTA clarity, form friction
Prioritized written report: critical (fix this week), high (fix this month), low (backlog)
Optional 60-minute call to walk through findings and answer questions
Workflow

What happens after you enquire

A short, visible delivery path keeps the work moving and gives you clear approval points.

01

Audit the current state

We review what exists today, where it is leaking value, and what should be fixed first.

02

Lock the working plan

You get a concrete scope, timeline, success metrics, and owner before execution starts.

03

Build and review

We execute in short approval loops so copy, design, tracking, and delivery stay aligned.

04

Launch and measure

The final work ships with tracking, documentation, and next-step recommendations.

Comparison

Bizeract versus the usual alternatives

Use this to decide whether this needs a full operating partner or a narrower execution resource.

Option
Best for
Trade-off
Bizeract
Strategy, build, tracking, and handover in one accountable workflow
Best when this page or channel needs to produce measurable business outcomes
Freelancer
Narrow execution on a defined task
Useful for small fixes, but you own strategy, QA, and follow-through
Large agency
Broad capacity and many specialists
Often slower, more expensive, and less direct for focused service work

Want a plan tailored to your situation? Let's talk specifics.

Free 20-minute call. We will review your current setup, flag what is broken, and share what we would do first. No slides, no pitch deck.

Book Consultation
Ads Campaign Audit FAQ

Questions about ads campaign audit

3–5 business days from access grant to report delivery. Rush audits in 48 hours available at a surcharge.

Read-only access to your ad accounts and your analytics (GA4 or equivalent). We do not need billing access or the ability to make changes.

No. The audit is a standalone fixed-fee service. Our report will tell you if you need an agency, an in-house hire, or just a few fixes your current team can make. We'd rather lose a retainer than recommend one you don't need.

Google Ads (Search, PMax, Shopping, YouTube), Meta Ads (Facebook + Instagram), LinkedIn Ads, and TikTok Ads. Single-platform audit or multi-platform package available.

Yes — and we do this often. We are objective. The report reflects what the data shows, not what an agency wants you to believe. We will tell you plainly if the account is well-run or if there are problems.

Let's Talk

Let's talk about your business.

Tell us what you're working on and where you want to go. We'll put together a plan. No obligation, no sales pitch.

  • Free 30-minute call
  • A plan built around your goals
  • No obligation, no pressure
  • Your own account manager

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