Redesign & Migration

Website Redesign & Migration without losing your SEO or your existing customers

A redesign is the riskiest project a marketing team will ever ship. Done wrong, you lose 40–60% of organic traffic the day after launch and spend the next year clawing it back. Done right, you keep every ranking, improve every Core Web Vital, and ship a site that actually represents the business you have become. We have run dozens of migrations — WordPress to Next.js, Wix to Shopify, custom-PHP to headless — without measurable ranking loss.

The discipline that protects rankings is unglamorous: a complete URL inventory, a 301 redirect map signed off before launch, schema and canonical preservation, internal-link rewiring, and Search Console + analytics monitoring for 8 weeks post-launch. Most agencies skip half of this. We treat it as the deliverable.

Fixed quoteShared after discovery
Clear phasesTimeline agreed before work starts
WebsitesSpecialist service under one Bizeract team
Fit check

Is website redesign & migration the right move?

Good fit

  • Founders replacing a site that no longer converts
  • Teams that need copy, design, build, tracking, and launch handled together
  • Old site is slow, dated, and hurting conversions
  • Tech stack locked you out — every change costs developer time and money

Not the right fit

  • You only need a one-off opinion with no implementation owner
  • You are not ready to share access, context, or decision feedback during the project
Problems

Common problems we fix

Old site is slow, dated, and hurting conversions
Tech stack locked you out — every change costs developer time and money
Previous redesign tanked organic traffic by 30%+
CMS is so fragile that even content edits break the site
Cannot migrate because nobody documented the URL structure or redirects
Operating proof

Built to solve a specific business problem, not just deliver a task.

The engagement is scoped around the outcome, the operating workflow, and the proof needed to judge whether it worked.

FixedScope before work starts
4 stagesAudit to launch
1 ownerFrom plan to handover
Conversion-led scope
Speed and SEO built in
Launch support included
Deliverables

What you get

The page is scoped around tangible outputs, not vague consulting hours.

Pre-migration audit: full URL inventory, ranking page map, internal-link graph
301 redirect plan signed off before any URL changes ship
Schema, canonical, hreflang, and metadata preserved or upgraded — never dropped
New site hand-coded for performance (LCP under 2.5s on mobile)
Content migration with zero text loss + image optimization (WebP / AVIF)
Search Console + GA4 monitoring for 8 weeks post-launch
Pixel-by-pixel design upgrade based on your current brand
Documentation handoff: stack, CMS, deployment, redirect log
Rollback plan in case something breaks (rare, but ready)
Workflow

What happens after you enquire

A short, visible delivery path keeps the work moving and gives you clear approval points.

01

Audit the current state

We review what exists today, where it is leaking value, and what should be fixed first.

02

Lock the working plan

You get a concrete scope, timeline, success metrics, and owner before execution starts.

03

Build and review

We execute in short approval loops so copy, design, tracking, and delivery stay aligned.

04

Launch and measure

The final work ships with tracking, documentation, and next-step recommendations.

Comparison

Bizeract versus the usual alternatives

Use this to decide whether this needs a full operating partner or a narrower execution resource.

Option
Best for
Trade-off
Bizeract
Strategy, build, tracking, and handover in one accountable workflow
Best when this page or channel needs to produce measurable business outcomes
Freelancer
Narrow execution on a defined task
Useful for small fixes, but you own strategy, QA, and follow-through
Large agency
Broad capacity and many specialists
Often slower, more expensive, and less direct for focused service work

Want a plan tailored to your situation? Let's talk specifics.

Free 20-minute call. We will review your current setup, flag what is broken, and share what we would do first. No slides, no pitch deck.

Book Consultation
Website Redesign & Migration FAQ

Questions about website redesign & migration

No. Every URL gets a planned 301 redirect, schema and canonicals are preserved, and we monitor Search Console daily for 8 weeks. Across our last 30 migrations, average organic-traffic change at week 8 was +6% (not -6%).

6–10 weeks for a marketing site. 10–14 for e-commerce or SaaS with thousands of pages. Migration weeks are the slow part — we do not cut corners there.

Yes. We have migrated from all of them. We can also migrate INTO WordPress / Shopify / Webflow / Next.js / Astro depending on what your team can maintain.

Migrated cleanly with images, schema, internal links, and dates intact. We also flag thin or low-traffic posts for consolidation or deletion (helps Helpful Content algo).

Yes. We build on staging, run QA and SEO checks, do a cutover during low-traffic window, and keep the old site as a backup for 30 days post-launch.

Let's Talk

Let's talk about your business.

Tell us what you're working on and where you want to go. We'll put together a plan. No obligation, no sales pitch.

  • Free 30-minute call
  • A plan built around your goals
  • No obligation, no pressure
  • Your own account manager

By submitting, you agree to our privacy policy. We'll never spam you.