Website Redesign & Migration without losing your SEO or your existing customers
A redesign is the riskiest project a marketing team will ever ship. Done wrong, you lose 40–60% of organic traffic the day after launch and spend the next year clawing it back. Done right, you keep every ranking, improve every Core Web Vital, and ship a site that actually represents the business you have become. We have run dozens of migrations — WordPress to Next.js, Wix to Shopify, custom-PHP to headless — without measurable ranking loss.
The discipline that protects rankings is unglamorous: a complete URL inventory, a 301 redirect map signed off before launch, schema and canonical preservation, internal-link rewiring, and Search Console + analytics monitoring for 8 weeks post-launch. Most agencies skip half of this. We treat it as the deliverable.
Common problems we fix
- Old site is slow, dated, and hurting conversions
- Tech stack locked you out — every change costs developer time and money
- Previous redesign tanked organic traffic by 30%+
- CMS is so fragile that even content edits break the site
- Cannot migrate because nobody documented the URL structure or redirects
What you get
- Pre-migration audit: full URL inventory, ranking page map, internal-link graph
- 301 redirect plan signed off before any URL changes ship
- Schema, canonical, hreflang, and metadata preserved or upgraded — never dropped
- New site hand-coded for performance (LCP under 2.5s on mobile)
- Content migration with zero text loss + image optimization (WebP / AVIF)
- Search Console + GA4 monitoring for 8 weeks post-launch
- Pixel-by-pixel design upgrade based on your current brand
- Documentation handoff: stack, CMS, deployment, redirect log
- Rollback plan in case something breaks (rare, but ready)
Want a plan tailored to your situation? Let's talk specifics.
Free 20-minute call. We will review your current setup, flag what is broken, and share what we would do first. No slides, no pitch deck.
Book ConsultationQuestions about website redesign & migration
No. Every URL gets a planned 301 redirect, schema and canonicals are preserved, and we monitor Search Console daily for 8 weeks. Across our last 30 migrations, average organic-traffic change at week 8 was +6% (not -6%).
6–10 weeks for a marketing site. 10–14 for e-commerce or SaaS with thousands of pages. Migration weeks are the slow part — we do not cut corners there.
Yes. We have migrated from all of them. We can also migrate INTO WordPress / Shopify / Webflow / Next.js / Astro depending on what your team can maintain.
Migrated cleanly with images, schema, internal links, and dates intact. We also flag thin or low-traffic posts for consolidation or deletion (helps Helpful Content algo).
Yes. We build on staging, run QA and SEO checks, do a cutover during low-traffic window, and keep the old site as a backup for 30 days post-launch.
Let's talk about your business.
Tell us what you're working on and where you want to go. We'll put together a plan. No obligation, no sales pitch.
- Free 30-minute call
- A plan built around your goals
- No obligation, no pressure
- Your own account manager