Analytics Guides for Global SMEs
GA4 event setup, Looker Studio dashboards, attribution models, and conversion tracking from Google Ads and Meta — these guides cover the full analytics stack for growing businesses. You will find step-by-step walkthroughs for tool setup, metric explainers, and practical fixes for common tracking failures.
Written for marketing teams, founders, and analysts who need to make data-driven decisions without a dedicated data engineering team.
GA4 Setup Guide for Indian Businesses: Events to Track
Universal Analytics is dead. GA4 setup from scratch - property config, conversion events, enhanced measurement, and how to filter out internal Indian IP ranges.
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The 9 Dashboard Metrics Every Indian Founder Should Track (and Why Most Don't)
CAC, LTV, payback, MRR growth and 5 more dashboard metrics Indian founders should track monthly to spot survival, scale, and cash-flow risk early.
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Attribution Models Explained: Which One to Use in 2026
Last-click attribution is hiding half your marketing reality. Side-by-side of 6 attribution models with when each is accurate - and when each lies.
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