Restricted Vertical Advertising run inside the rules, not around them

Licensed gambling and sportsbook outside India, crypto and fintech where the operator holds the required registration, lending within platform term limits, telehealth and pharmacy with LegitScript or equivalent certification, supplements and nutraceuticals, dating and companionship, and most of what platforms label "restricted" rather than "prohibited". We assess per product and per country, because the same product can be certifiable in one market and banned in the next.

We can diagnose what was actually restricted, fix the underlying cause, and file one properly evidenced appeal. Nobody can guarantee reinstatement, and any agency that guarantees it is telling you something they cannot deliver. See our ad account recovery page for how that process runs.

No. The Promotion and Regulation of Online Gaming Act, 2025 prohibits offering, advertising and facilitating payment for online money games in India, with penalties up to two years imprisonment and Rs.50 lakh for the advertising offence. That exposure would sit on us as much as on the operator. The same answer applies to Italy and Belgium, which run outright and near-total advertising bans. We will work with licensed operators targeting markets where it is lawful.

The United States, United Kingdom, European Union, Brazil and LATAM, Australia, the Gulf, Southeast Asia and India. What varies is what is possible in each: some markets are open, some are gated behind a certification or licence, and some are closed with no application route at all. The classification call maps your category against every market on your list before any media plan is written, and we will tell you which ones to drop.

Yes, and it is worth being clear about what that involves. Google grants certification per country, so five markets is five applications against five national licensing regimes. National rules diverge sharply: Italy bans gambling advertising outright, Spain restricts television to 01:00 to 05:00 and bans celebrity endorsement, the Netherlands prohibits untargeted advertising, and Germany applies a nightly window to virtual slots and poker. Creative pools have to be separated by market, and the Digital Services Act applies above all of it.

No. On Google this sits under the circumventing systems policy, which suspends on detection with no warning sequence. One client doing it would put every other client on our manager account at risk. If that is what you are shopping for, we are the wrong agency and we would rather say so on the first call.

It varies by platform, category and country, and none of them publish a turnaround SLA. Two to eight weeks is the realistic planning range for a complete application. Incomplete applications are the main cause of the long tail, which is why we assemble the evidence pack before submitting anything.

Often yes, and sometimes the policy requires it. Google grants gambling certification for real money gambling or social casino but not both on the same account, so an operator running both needs separate accounts. Beyond the rules, separation is how you stop one strike from cascading across everything you run.

Restricted-vertical retainers start at ₹1,20,000 per month, or roughly $1,500 / €1,400, because the work includes policy monitoring, certification handling and landing page compliance alongside the media management. Multi-market engagements are priced by the number of certifications and creative pools involved, not by ad spend. Certification and licence fees are third-party costs, passed through at actuals.

Yes. We work with entities in all three, plus Brazil, Australia and the Gulf. Entity location matters mainly because it determines what you can certify for and where you can bank, so it is part of the classification call rather than an afterthought. We invoice in INR, USD, GBP or EUR.